Pocket Shop

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today's crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . .  The book includes:

• proven strategies
• easy-to-replicate formulas
• practical tips

Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed-and win big!-in an increasingly noisy world.

Endorsements:

"I've known Michael Hyatt for more than a decade, and during thattime I've seen him master just about every social media platform that's hit thescene. He's used blogging, Facebook, Twitter and more to expand his personalplatform from a successful book publisher to a leading national brand of hisown. Trust me, this guy knows what he's talking about-so pay attention!" -DAVE RAMSEY, New York Times Best-selling Author, Host, "The Dave Ramsey Show"

"A generous book from a man who knows what he's talking about.Michael Hyatt has built a platform, and you can too." -SETH GODIN, New York TimesBest-selling Author, We Are All Weird

"Platform is absolutely essential to delivering value. As a big fanof Michael Hyatt, I'm excited he's sharing this with you. Your job? Learn aboutthis and implement it. Your success depends on it." -CHRISBROGAN, President, Human Business Works, New York Times Best-selling Author

"Michael Hyatt is the authority on creating aplatform in our crowded world, and Platform is the definitive,step-by-step guide to building a platform-from the ground up. If you're longingto become a true influencer in this world, Hyatt can teach you how. With Platform,Hyatt's done the near-impossible: create a guide even more useful thanhis wildly popular blog!" -CLAIRE DIAZ ORTIZ, SocialInnovation, Twitter, Inc.

"I have watched Michael Hyatt build his own platform from the groundup to become one of the largest in the world. And he has done so with thestrategies and tips he outlines in this very practical book. Any author,speaker, or small business owner who wants a blueprint for getting the attentionand visibility they want, needs to read this book." -JOHN C. MAXWELL, New York Times Best-sellingAuthor, and Leadership Expert

"Michael Hyatt is a pioneer in social media who is now generouslysharing his 'secrets' with those of us who have been marveling at his successfor many years. Whether you are a seasoned writer, blogger, speaker and socialmedia enthusiast, or just now starting out, this book will help you take thatnext step and begin to build a platform of your own." -DAN T.CATHY, President & COO, Chick-fil-A, Inc.

"In today's world, having an idea isn't enough to land a book orrecord deal, get a movie made or find funding for your startup.  You needa platform: A connected following that's ready to try, buy and spread the word.Final...

• How Shell increased sales while reducing its network of gas stations by giving its best customers incentives to buy from another location.
• How GameStop offers its PowerUp Rewards members access to such events as the Comic-Con convention.
• How McDonald’s in Finland used location-based marketing to send special offers to customers near one of its locations, with a 40 percent response rate.
• How Caesars Entertainment uses data from its 40 million Total Rewards members to draw complete customer profiles, resulting in increased visits.

In this revolutionary bestseller, innovation expert Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership—or worse, disappear altogether. And not only does he prove what he says, but he tells others how to avoid a similar fate.

Focusing on “disruptive technology,” Christensen shows why most companies miss out on new waves of innovation. Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator’s Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation.

Find out:

• When it is right not to listen to customers.
• When to invest in developing lower-performance products that promise lower margins.
• When to pursue small markets at the expense of seemingly larger and more lucrative ones.

Sharp, cogent, and provocative, The Innovator’s Dilemma is one of the most talked-about books of our time—and one no savvy manager or entrepreneur should be without.

• Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?
• Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?
• Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
• Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?
• And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time.

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.

You'll learn how to attract new prospects—as well as how to increase repeat sales—using your existing customers and social networks.

• Learn how to create customer experiences that increase positive customer reviews and endorsements
• Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business
• Understand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrow's new business
• Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses

Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.

THE NEW YORK TIMES AND USA TODAY BESTSELLER!

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.

LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Praise for Likeable Social Media:

“Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com

“Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.”
Seth Godin, author of Poke the Box

“Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.”
Scott Monty, Global Digital Communications, Ford Motor Company

“Dave gives you what you need: Practical, specific how-to advice to get people talking about you."
Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking