Intellectual Property

Patent It Yourself Your Step-by-Step Guide to Filing at the ...

Patent your creation with the world's bestselling guide to patents! Have a world-class idea? Ready to protect your invention from copycats? Then turn to the best resource available -- Patent It Yourself. Attorney David Pressman takes you through the entire patent process, providing scrupulously updated information and clear instructions to help you: determine if you can patent your invention; understand patent law; evaluate the commercial potential of your idea; perform your own patent search; file a provisional patent application; prepare a formal patent application; respond to patent examiners; amend an application; enforce and maintain your patent; market and license your invention. Thoroughly updated to reflect the latest changes in intellectual property law, this edition also provides the latest U.S. Patent and Trademark Office rules and forms. It includes up-to-date details on filing procedures and patent law, including a 2010 Supreme Court ruling on protection for business method and software patents. Whether you're new at the inventing game or a grizzled veteran, Patent It Yourself will save you grief, time and money.
Price: $30.31

How to License Your Million Dollar Idea Cash In On Your ...

The classic guide to cashing in on your million-dollar idea

Whether you've invented a great new product, or you have an idea for an app, an online business, or a reality show, How to License Your Million Dollar Idea delivers the information you need to snag a great licensing deal. Now in its third edition, this book has become the go-to source for budding inventors and entrepreneurs who have great ideas and want to cash in on them without putting themselves in financial risk. Licensing is the way to make that happen and this book explains exactly how it's done.

You'll get tested advice on how to protect your ideas and find a licensee for new products, apps, TV game shows, websites, software, and more. You'll also learn how to develop your creative thinking skills and objectively evaluate your ideas.

  • Explains how to protect your new idea with or without patents and copyrights
  • Directs you in finding the perfect person at the right company and on how to prepare a presentation that gets you to a "yes"
  • Reviews sample licensing contracts to help you understand what your creativity and achievement entitles you to

You'll also read accounts from profitable inventors on their own goof-ups and brilliant moves along their paths to success.

Price: $14.19

Intellectual Property in the New Technological Age 5th ...

Price: $182.19

Mass Media Law Brown & Benchmark

This text offers current information and examples of mass media law. It includes the implications of the O.J. Simpson trial on cameras in the courtroom, jury selection and sequestering juries. The book begins by giving an explanation of the Bill of Rights and the American legal system.
Price: $7.49

The Idea Writers Copywriting in a New Media and Marketing ...

This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business.
A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time, a copywriter may be conceiving a video game, writing a TV show, maintaining a Twitter feed, creating a mobile app or an interactive installation or, yes, writing a headline or a TV script.

While the best copywriters have always been brand storytellers, now that story can play out anywhere. The digital revolution put control in the hands of the people - the audience - now no longer just consumers, but active participants in a brand's story.
The art and science of advertising has gone from creating one-way messages to engaging audiences in ongoing conversations.
A new ad landscape means new opportunities for writers who now have the incredible opportunity to push brand narrative to places it's never been before and to actually create something so useful or entertaining that it generates its own audience. It also means that many of the rules of the past - while exceedingly worthy of study - are insufficient to guide the modern copywriter. Co-published with AdvertisingAge, The Idea Writers outlines the changing landscape of the advertising industry while providing useful how-to advice.

Filled with interviews from top creatives including:
Greg Hahn, Nick Law, Jeff Benjamin, Tim Delaney, Rei Inamoto, Lee Clow, Steve Simpson, Rick Condos, David Droga, Gerry Graf, Ty Montague, Calle and Pelle Sjonell, PJ Pereira, David Abbott and many more!

Price: $10.94

How to Make Patent Drawings A Patent It Yourself Companion

Written by two experts in the patent field, this book carefully explains how to create patent drawings that comply with the strict rules of the U.S. Patent Office -- without spending tons of money. It demystifies PTO drawing standards and presents formal drawing instructions for pen and ruler, computer or camera. It also lays out the best ways to respond to PTO examinations. A perfect companion to Patent It Yourself.
Price: $16.00

The Harm in Hate Speech Oliver Wendell Holmes Lectures

For constitutionalists, regulation of hate speech violates the First Amendment and damages a free society. Waldron rejects this view, and makes the case that hate speech should be regulated as part of a commitment to human dignity and to inclusion and respect for members of vulnerable minorities.

Price: $15.63

The Copyright Handbook How to Protect & Use Written Works

Providing forms and step-by-step instructions on such topics as transfer of copyright ownership, works for hire, fair use, and infringement, an updated edition offers copyright law guidance for writers, publishers, and educators. Original.
Price: $0.31

Music Law Run Your Band's Business Music Law How to Run ...

If you belong to a band and love the art of your job, but sing the blues when it comes to the business, you need Music Law. Composed by musician and lawyer Richard Stim, the book explains how to: find the right manager; buy, insure and maintain equipment; get gigs and get paid; tour on a budget; use samples; do covers legally; protect your copyright; trademark your band’s name; choose a recording studio; sell your music; manage your website; understand record contracts; deal with taxes. The best guide available for bands today, Music Law provides all the legal information and practical advice musicians need to keep from getting burned. All legal forms and agreements included, as tearouts and on CDROM.
Price: $18.00

Trademark Legal Care for Your Business & Product Name 4th ...

Protect the marks that mean everything to your business. Trademarks -- the names and symbols that identify your business, brand and products in the marketplace -- are important assets that you need to choose carefully, then vigilantly defend. You can protect business names, product names, product packaging, logos, slogans, domain names...anything that identifies your company, product or service! With Trademark, you get the most up-to-date information you need to defend your creations. Learn how to choose marks that competitors can't copy, search for other marks that might conflict with yours, register a name or other mark, protect and maintain your marks' legal strength and understand and resolve disputes outside the courtroom. Thoroughly updated, the 8th edition of Trademark provides the most current information on domain names, changes to trademark statutes and case law, and the latest registration processes. (20090101)
Price: $34.25