Pocket Shop

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively. Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective. You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation. Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind and its essential role in our increasingly complex world.

In 1951, a young woman from Baltimore died of cancer. Her death changed medical science for ever. Her name was Henrietta Lacks, but scientists know her as HeLa. She was a poor Southern tobacco farmer whose cancer cells - taken without her knowledge - became one of the most important tools in medicine. The first 'immortal' human tissue grown in culture, HeLa cells were vital for developing the polio vaccine; uncovered secrets of cancer, viruses, and the effects of the atom bomb; helped lead to important advances like in vitro fertilization, cloning, and gene mapping; and have been bought and sold by the billions. Yet Henrietta herself remains virtually unknown, buried in an unmarked grave. Now Rebecca Skloot takes us on an extraordinary journey in search of Henrietta's story, from the 'coloured' ward of Johns Hopkins Hospital in the 1950s to East Baltimore today, where her children and grandchildren live, and struggle with the legacy of her cells. Full of warmth and questing intelligence, astonishing in scope and impossible to put down, "The Immortal Life of Henrietta Lacks" captures the beauty and drama of scientific discovery, as well as its human consequences.

In This book will contain will content

The Einstein Theory of Relativity
The Earth as a Moving Car
Einstein's Departure
New System or Co-Ordinates
Deflection of Light
Difficulty Exaggerated

Note

Whether it is true or not that not more than twelve persons in all the world are able to understand Einstein's Theory, it is nevertheless a fact that there is a constant demand for information about this much-debated topic of relativity. The books published on the subject are so technical that only a person trained in pure physics and higher mathematics is able to fully understand them. In order to make a popular explanation of this far-reaching theory available, the present book is published.

Professor Lorentz is credited by Einstein with sharing the development of his theory. He is doubtless page 6better able than any other man—except the author himself—to explain this scientific discovery.

The publishers wish to acknowledge their indebtedness to the New York Times, The Review of Reviews and The Athenaeum for courteous permission to reprint articles from their pages. Professor Lorentz's article appeared originally in The Nieuwe Rotterdamsche Courant of November 19, 1919.

We’ve all asked, “What is the world coming to?” But we seldom ask, “How bad was the world in the past?” In this startling new book, the bestselling cognitive scientist Steven Pinker shows that the world of the past was much worse. In fact, we may be living in the most peaceable era yet. Evidence of a bloody history has always been around us: the genocides in the Old Testament and crucifixions in the New; the gory mutilations in Shakespeare and Grimm; the British monarchs who beheaded their relatives and the American founders who dueled with their rivals. Now the decline in these brutal practices can be quantified. Tribal warfare was nine times as deadly as war and genocide in the 20th century. The murder rate in medieval Europe was more than thirty times what it is today. Slavery, sadistic punishments, and frivolous executions were unexceptionable features of life for millennia, then were suddenly abolished. Wars between developed countries have vanished, and even in the developing world, wars kill a fraction of the numbers they did a few decades ago. Rape, hate crimes, deadly riots, child abuse — all substantially down. How could this have happened, if human nature has not changed? Pinker argues that the key to explaining the decline of violence is to understand the inner demons that incline us toward violence and the better angels that steer us away. Thanks to the spread of government, literacy, trade, and cosmopolitanism, we increasingly control our impulses, empathize with others, debunk toxic ideologies, and deploy our powers of reason to reduce the temptations of violence. Pinker will force you to rethink your deepest beliefs about progress, modernity, and human nature. This gripping book is sure to be among the most debated of the century so far.

When and how did the universe begin? Why are we here? Is the apparent 'grand design' of our universe evidence for a benevolent creator who set things in motion? Or does science offer another explanation? In "The Grand Design", the most recent scientific thinking about the mysteries of the universe is presented in language marked by both brilliance and simplicity. Model dependent realism, the multi verse, the top-down theory of cosmology, and the unified M-theory - all are revealed here. This is the first major work in nearly a decade by one of the world's greatest thinkers. A succinct, startling and lavishly illustrated guide to discoveries that are altering our understanding and threatening some of our most cherished belief systems, "The Grand Design" is a book that will inform - and provoke - like no other.

Beyond Good and Evil: Prelude to the Philosophy of the Future is basically a summary of Friedrich Nietzsche's philosophies and basic predictions for the future. First published in 1886, the book is made up of nearly
three hundred statements ranging from one-line aphorisms to "rants" that are several pages in duration. In his book, Nietzsche denounces what he considers to be the meaningless moralities of nineteenth century scholars and thinkers. He criticizes his contemporaries for following Christianity and its morals without question. Essentially, Nietzsche has written Beyond Good and Evil as a critique of philosophy, religion, science, politics, and ethics. He feels that his contemporaries are proceeding in the wrong direction; he has no qualms about revealing their mistakes.
Because of Nietzsche's attitudes and criticism toward his contemporaries, Beyond Good and Evil functions as a note to future thinkers, a warning per se about what is to come and what to avoid. However, it is apparent that Nietzsche had plenty of advice for his audience; quite possibly even too much. Though Nietzsche touched on important themes such as truth and morality, his somewhat manic and cyclic style, as well as the abundance of information that he included in his book transformed what was intended to be a manual for future thinkers into a chaotic diatribe in which too many ideas are presented. (non illustrated)

This digital document is an article from Armed Forces Comptroller, published by American Society of Military Comptrollers on January 1, 2004. The length of the article is 1261 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money--that the Poor and Middle Class Do Not!(Book Review)
Author: Keith Hicks
Publication: Armed Forces Comptroller (Magazine/Journal)
Date: January 1, 2004
Publisher: American Society of Military Comptrollers
Volume: 49 Issue: 1 Page: 45(2)

Article Type: Book Review

Distributed by Thomson Gale

Based on Stanford University psychologist Kelly McGonigal's wildly popular course "The Science of Willpower," The Willpower Instinct is the first book to explain the new science of self-control and how it can be harnessed to improve our health, happiness, and productivity.

Informed by the latest research and combining cutting-edge insights from psychology, economics, neuroscience, and medicine, The Willpower Instinct explains exactly what willpower is, how it works, and why it matters. For example, readers will learn:

• Willpower is a mind-body response, not a virtue. It is a biological function that can be improved through mindfulness, exercise, nutrition, and sleep.
• Willpower is not an unlimited resource. Too much self-control can actually be bad for your health.
• Temptation and stress hijack the brain's systems of self-control, but the brain can be trained for greater willpower
• Guilt and shame over your setbacks lead to giving in again, but self-forgiveness and self-compassion boost self-control.
• Giving up control is sometimes the only way to gain self-control.
• Willpower failures are contagious--you can catch the desire to overspend or overeat from your friends­­--but you can also catch self-control from the right role models.

In the groundbreaking tradition of Getting Things Done, The Willpower Instinct combines life-changing prescriptive advice and complementary exercises to help readers with goals ranging from losing weight to more patient parenting, less procrastination, better health, and greater productivity at work.

Books for All Kinds of Readers. ReadHowYouWant offers the widest selection of on-demand, accessible format editions on the market today. Our 7 different sizes of EasyRead are optimized by increasing the font size and spacing between the words and the letters. We partner with leading publishers around the globe. Our goal is to have accessible editions simultaneously released with publishers' new books so that all readers can have access to the books they want to read.