Engineering

The Art of War

A classic book on military strategy.
Price: $3.67

All Things Wise and Wonderful

FOR USE IN SCHOOLS AND LIBRARIES ONLY. Third volume in James Herriot's classic autobiographical renditions of life as a country veterinarian.
Price: $0.75

The Arabian Nights Entertainments Classic Reprint

THE
ARABIAN NIGHTS
ENTERTAINMENTS
IN the chronicles of the ancient dynasty of the Sass::.nidre,
who reigned, for about four hun(hed years, from
rersia to the borders of China, beyond the great river
Ga.nges itself, we read the praises of one of tlle kings of
the ra-ee, who was said to be the best mOllarch of his time.
His suhjects loved him, and his neighbours feared him,
and when he 1ied he left his kingdom in a more pros·
pCl'ons and powerful condition tlwn any king had done
before him.
The two sons who survived him loved each other
tenderly, and it was a real grief to tbe elder, Schahriu.r,
that the la.ws of the empire forbade him to share his
dominions with his brother Scllahzeman. IlIr'ieeten years, during which this state of things had not
ceased to trouble him, Schahrinr cut off the counky of
Great Tartary from the Persian Empire and made his
brother king.
Now the Sultan Schalll'iar had n 'wife wuorn be. lm-ed
more than all the world, and his

Table of Contents

CONTENTS; PAGE; Introduction I; 7' he Story of the c-Merchant and the Genius 6; The Story 01 the First Old ~an and of the Hind 13; The Story of the Second Old Jv1an and of the Two; 73lack 'Dogs 19; The Story of tlJe Fisherman 23; The Story of the Greek King and the Physician; Vouban 29; The Story of the Hushand and the Parrot 32; T he Story of the Vizjr who was Punished 34; 7' he Story of the Young King of the 731ack Isles 48; The Story of the Three Calenders, sons of Kingsl and; 0/ Five Ladies of ~agdad 54; The Story of the First Calender, son of a King 68; The Story of the Second Calender, son of a King 75; The Story of the Envious JlAa17, and of H
Price: $11.36

The Great Bridge The Epic Story of the Building of the ...

This monumental book tells the enthralling story of one of the greatest accomplishments in our nation’s history, the building of what was then the longest suspension bridge in the world. The Brooklyn Bridge rose out of the expansive era following the Civil War, when Americans believed all things were possible.

So daring a concept as spanning the East River to join two great cities required vision and dedication of the kind that went into building Europe’s great cathedrals. During fourteen years of construction, the odds against success seemed overwhelming. Thousands of people were put to work. Bodies were crushed and broken, lives lost, notorious political empires fell, and surges of public doubt constantly threatened the project. But the story of the building of the Brooklyn Bridge is not just the saga of an engineering miracle; it is a sweeping narrative of the social climate of the time, replete with heroes and rascals who helped either to construct or to exploit the great enterprise.

The Great Bridge is also the story of a remarkable family, the Roeblings, who conceived and executed the audacious engineering plan at great personal cost. Without John Roebling’s vision, his son Washington’s skill and courage, and Washington’s wife Emily’s dedication, the bridge we know and cherish would never have been built.

Like the engineering marvel it describes, The Great Bridge, republished on the fortieth anniversary of its initial publication, has stood the test of time.

Price: $3.99

Abundance The Future Is Better Than You Think

Providing abundance is humanity’s grandest challenge—this is a book about how we rise to meet it.

We will soon be able to meet and exceed the basic needs of every man, woman and child on the planet. Abundance for all is within our grasp. This bold, contrarian view, backed up by exhaustive research, introduces our near-term future, where exponentially growing technologies and three other powerful forces are conspiring to better the lives of billions. An antidote to pessimism by tech entrepreneur turned philanthropist, Peter H. Diamandis and award-winning science writer Steven Kotler. 

Since the dawn of humanity, a privileged few have lived in stark contrast to the hardscrabble majority. Conventional wisdom says this gap cannot be closed. But it is closing—fast. The authors document how four forces—exponential technologies, the DIY innovator, the Technophilanthropist, and the Rising Billion—are conspiring to solve our biggest problems. Abundance establishes hard targets for change and lays out a strategic roadmap for governments, industry and entrepreneurs, giving us plenty of reason for optimism.

Examining human need by category—water, food, energy, healthcare, education, freedom—Diamandis and Kotler introduce dozens of innovators making great strides in each area: Larry Page, Steven Hawking, Dean Kamen, Daniel Kahneman, Elon Musk, Bill Joy, Stewart Brand, Jeff Skoll, Ray Kurzweil, Ratan Tata, Craig Venter, among many, many others. 

Price: $12.50

Predictably Irrational The Hidden Forces That Shape Our ...

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable...making us predictably irrational.

From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world...one small decision at a time.

Price: $6.32

My Inventions The Autobiography of Nikola Telsa

Tesla's fascinating autobiography was first published as a six-part 1919 series in the Electrical Experimenter magazine, in the February - June, and October issues. Nikola Tesla has been called the most important man of the twentieth century. His writings have fascinated readers for more than a century. No one has had a greater impact on the world as we know it than Tesla. Without his ground-breaking work we'd all be sitting in the dark without even a radio to listen to.
Price: $6.95

Tesla Man Out of Time

Called a madman by some, a genius by others, and an enigma by nearly everyone, Nikola Tesla created astonishing, world-transforming devises that were virtually without theoretical precedent. Tesla not only discovered the rotating magnetic field, the basis of most alternating current machinery, but also introduced the fundamentals of robotry, computers, and missile science and helped pave the way for such technologies as satellites, microwaves, beam weapons, and nuclear fusion.

Almost supernaturally gifted, Tesla was also unusually erratic, flamboyant, and neurotic. He was J. P. Morgan's client, counted Mark Twain as a friend, and considered Thomas Edison an enemy. But above all, he was the hero and mentor to many of the last century's most famous scientists.

In a meticulously researched, engagingly written biography, Margaret Cheney presents the many different dimensions of this extraordinary man, capturing his human qualities and quirks as she chronicles a lifetime of discoveries that continue to alter our world.

Price: $14.56

Engines of Change A History of the American Dream in ...

From Pulitzer Prize-winning journalist Paul Ingrassia comes a narrative of America like no other: a cultural history that explores how cars have both propelled and reflected the national experience—from the Model T to the Prius.

America was made manifest by its cars. From the assembly lines of Henry Ford to the open roads of Route 66 and Jack Kerouac, America’s history is a vehicular history—an idea brought brilliantly to life in this major work by the acclaimed author of Crash Course: The American Automobile Industry’s Road from Glory to Disaster.

One of the nation’s most eloquent and impassioned car nuts, Paul Ingrassia offers a wondrous epic in fifteen automobiles, including the VW Beetle, the Chevy Corvair, Robert McNamara and Lee Iacocca’s Mustang, the Pontiac GTO, Honda’s Accord, the BMW 3 Series, and the Jeep, among others. Through them, the author shows us much more than the car’s ability to exhibit the particularly American tension between the lure of freedom and the obligations of utility; he takes us through the rise of American manufacturing, the suburbanization of the country, the birth of the Hippy and the Yuppy, the emancipation of women, and so much more, including the car’s unintended consequences: trial lawyers, energy crises, and pollution. Narrative history of the highest caliber, Engines of Change is an entirely edifying new way to look at the American story.

Price: $15.09

Gutenberg the Geek Kindle Single

Johannes Gutenberg was our first geek, the original technology entrepreneur, who had to grapple with all the challenges a Silicon Valley startup faces today. Jeff Jarvis tells Gutenberg's story from an entrepreneurial perspective, examining how he overcame technology hurdles, how he operated with the secrecy of a Steve Jobs but then shifted to openness, how he raised capital and mitigated risk, and how, in the end, his cash flow and equity structure did him in. This is also the inspiring story of a great disruptor. That is what makes Gutenberg the patron saint of entrepreneurs.

Jeff Jarvis is the author of "Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live" and "What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World." He directs the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York Graduate School of Journalism. Jarvis blogs at Buzzmachine.com and writes for the Guardian.
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