Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?
From the New York Times best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.
Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.
You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation.
Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.
http://www.jonahlehrer.com/
Price: $13.00
A cutting-edge prescription for exercise by the New York Times “Phys Ed” columnist
At one point or another, nearly every person who works out wonders: Am I doing this right? Which class is best? Do I work out enough? Answering those questions and more, The First 20 Minutes helps both weekend warriors dedicated to their performance and readers who simply want to get and stay fit gain the most from any workout.
With the latest findings about the mental and physical benefits of exercise, personal stories from scientists and laypeople alike, as well as researched-based prescriptions for readers, Gretchen Reynolds shows what kind of exercise—and how much—is necessary to stay healthy, get fit, and attain a smaller jeans size. Inspired by Reynolds's wildly popular “Phys Ed” column for The New York Times, this book explains how exercise affects the body in distinct ways and provides the tools readers need to achieve their fitness goals, whether that's a faster 5K or staying trim.
Price: $14.25
This third bestselling collection finds beloved veterinarian James Herriot training for the Royal Air Force while going home to Yorkshire whenever he can to visit his wife and his many dear friends—of all species—and enthralling us once again with his marvelous and engaging stories.
Price: $31.43
Charles Darwin's On the Origin of Species, published on 24 November 1859, is a work of scientific literature which is considered to be the foundation of evolutionary biology. Its full title was On the Origin of Species by Means of Natural Selection, or the Preservation of Favoured Races in the Struggle for Life. For the sixth edition of 1872, the short title was changed to The Origin of Species. Darwin's book introduced the theory that populations evolve over the course of generations through a process of natural selection. It presented a body of evidence that the diversity of life arose by common descent through a branching pattern of evolution. Darwin included evidence that he had gathered on the Beagle expedition in the 1830s and his subsequent findings from research, correspondence, and experimentation. Various evolutionary ideas had already been proposed to explain new findings in biology. There was growing support for such ideas among dissident anatomists and the general public, but during the first half of the 19th century the English scientific establishment was closely tied to the Church of England, while science was part of natural theology. Ideas about the transmutation of species were controversial as they conflicted with the beliefs that species were unchanging parts of a designed hierarchy and that humans were unique, unrelated to animals. The political and theological implications were intensely debated, but transmutation was not accepted by the scientific mainstream. The book was written for non-specialist readers and attracted widespread interest upon its publication. As Darwin was an eminent scientist, his findings were taken seriously and the evidence he presented generated scientific, philosophical, and religious discussion.
Price: $22.89
The blockbuster phenomenon that charts an amazing journey of the mind while revolutionizing our concept of memory
An instant bestseller that is poised to become a classic, Moonwalking with Einstein recounts Joshua Foer's yearlong quest to improve his memory under the tutelage of top "mental athletes." He draws on cutting-edge research, a surprising cultural history of remembering, and venerable tricks of the mentalist's trade to transform our understanding of human memory. From the United States Memory Championship to deep within the author's own mind, this is an electrifying work of journalism that reminds us that, in every way that matters, we are the sum of our memories.
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Harvard psychiatrist and executive coach Srinivasan S. Pillay illuminates the rapidly-emerging links between modern brain science and the corner office. What does neuroscience have to do with leadership? Everything. Recent advances in brain science and neuroimaging can dramatically improve the way leaders work with colleagues to drive successful change. As the brain is increasingly examined in the context of personal and organizational development, remarkable insights are being uncovered: insights that are leading to powerful new strategies for improving business execution. Pillay reveals six powerful ways that brain science can be used by today’s executives, and presents powerful new interventions for coaches who want to help their clients overcome common leadership problems. Discover how to use positive, “strengths-based” approaches to encourage the brain to learn… how the fascinating neuroscience of social intelligence can help leaders encourage more effective relationships… how to promote innovation and intuition, and overcome intangible vulnerabilities in leaders’ brains… how to transform the “idea” of change into crisp, timely execution… and much more. Leaders and coaches worldwide are already applying this knowledge to dramatically improve personal performance. Now, with Pillay’s help, everyone can.
Price: $26.23
An engaging narrative about an incredible, life-giving organ and its imperiled modern fate.
Did you know that breast milk contains substances similar to cannabis? Or that it’s sold on the Internet for 262 times the price of oil? Feted and fetishized, the breast is an evolutionary masterpiece. But in the modern world, the breast is changing. Breasts are getting bigger, arriving earlier, and attracting newfangled chemicals. Increasingly, the odds are stacked against us in the struggle with breast cancer, even among men. What makes breasts so mercurial—and so vulnerable?
In this informative and highly entertaining account, intrepid science reporter Florence Williams sets out to uncover the latest scientific findings from the fields of anthropology, biology, and medicine. Her investigation follows the life cycle of the breast from puberty to pregnancy to menopause, taking her from a plastic surgeon’s office where she learns about the importance of cup size in Texas to the laboratory where she discovers the presence of environmental toxins in her own breast milk. The result is a fascinating exploration of where breasts came from, where they have ended up, and what we can do to save them.
12 illustrations
Price: $15.42
When a woman who has received mysterious pearls in the mail is asked to meet her correspondent, Holmes and Watson are called in on the case. A terrible death and vanishing treasure lead to an epic chase through the dawn streets and along the River Thames in this spellbinding mystery.
Price: $22.00
Why did Eurasians conquer, displace, or decimate Native Americans, Australians and Africans, instead of the reverse? In this groundbreaking book, evolutionary biologist Jared Diamond stunningly dismantles racially based theories of human history by revealing the environmental factors actually responsible for shaping the modern world. Societies that had a head start in food production advanced beyond the hunter-gatherer stage, and then developed writing, technology and government, and organized religion - as well as nasty germs and potent weapons of war.
"The scope and explanatory power of this book are astounding." (The New Yorker)
Price: $141.44
